There is an ice cream mystery in Japan: Baskin Robbins (バスキンロビンス). The fact that it’s there and has ridiculous popularity is a mystery in itself but what I’m more interested in is what people call it. Basking Robbins is called サーティワン (thirty-one) in Japan. It’s not a casual nickname. To 99.9% of Japanese people, that is its official company name (商号), despite the letters BR … Continue reading Why Nobody In Japan Knows Of Baskin Robbins Despite 1000 Stores