5 New And Evolving Forms Of Kawaii (かわいい)

How much can someone possibly talk about the word 可愛い (かわいい – kawaii). You know the answer. But kawaii can get boring after a while (please don’t tell any Japanese person I ever uttered these words). Kawaii, while already meaning something completely different from its original use, needed to evolve again. And from the the late 1990s and on, it began Frieza-like transformations.

5. キモカワイイ – Disgusting Cute

Form: combination with 気持ち悪い (きもちわるい – disgusting, unpleasant)
One of its first uses: Dancing Baby

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One of its first uses on people: アンガールズ.

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4. ブスカワイイ or ブサカワイイ – Ugly Cute

Form: combination with ブス or ブサイク (ugly)
Mostly used on: women or pets
Symbol of ブスカワイイ・ブサカワイイ: the pug

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3. エロカワイイ – Erotic Cute

Form: combination with エロい (erotic, sexy)
Creating the look: show off skin, while at the same time have frills, ribbons, and lace.
Origin: Around 2004, singer Koda Kumi used it to describe her fashion style.

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2. カッコカワイイ – Cool Cute

Form: combination with カッコイイ(cool, attractive, good-looking, stylish)
Mostly used on: cars

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1. キレカワイイ – Pretty (beautiful) Cute

Form: combination with 綺麗 (きれい – pretty, beautiful)
Mostly used on: women, especially idols and models, when they don’t quite reach the level of 美人 (びじん – beauty) but have their own charm in cute beauty.

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See, kawaii is never enough.

Now you too can be a part of the evolution of kawaii. Can you think of any good examples of uses of these forms?
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Source: Wikipedia



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Adam

Adam

Founder of Jalup. Spends most of his time absorbing and spreading thrilling information about learning Japanese.

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