進撃の巨人 (Attack On Titan) has become one of the most popular anime of the last year, gathering attention all over the world. The story is simple. Grotesque (and naked) giants rule the world and are attacking the last defense of humanity. Extremely violent, action and battle intense, and full of colorful characters. And when you think of this show, what’s the first thing that comes to your mind? Wrong! The answer is blue light reduction eyeglasses.
JINS, the creator of these super PC glasses, has based its new marketing campaign around this anime. Well there must be some really hip and sexy characters in the series that wear glasses, and they are taking advantage of using them as models?
They are merely adding eyeglasses to the main characters. Characters that don’t wear glasses, and are struggling for their lives while their friends and family are eaten alive right before their eyes. Better be able to see this clearly (eyeglass joke).
Think this is bad? It gets worse.
JINS glasses are blue light reduction glasses. Their main purpose is to help the eyes of PC users, regardless if you already have good eye vision, and don’t need a prescription. The show setting takes place somewhere in a fictional 19th or 18th century Europe. The last place you would need them.
Though to be honest, I’m a JINS glass user (which I highly recommend for heavy PC users), and I like creative marketing, which doesn’t have to be rational at all.
However the one change I would make in marketing them is to put the glasses on the naked giants, not the people. It would look something like this:
Don’t tell me you don’t want to buy them now!